MarketShare

Online investment portal for financial advisors and investorsEdit

MarketShare is an online investment portal that integrates information about the financial markets in one complete solution.

It is specifically developed for banks and their investment customers with the purpose to grant simple and fast access to relevant information about financial news, up-to-date rates and prices, historic development etc. As well as securities trading via online banking.

MarketShare includes various functionality and components like e.g.:

Marketoverview
Securities
Portfolio
E-mail/text message alarm
Financial news
Advisory tool
Technical analysis
SmartPhone app

With MarketShare the banks can work dedicated to attract new and maintain their existing investors. An increasing number of banks has chosen to optimize their service level towards the investors. This has e.g. branded them as modern and innovative banks, where their customers can find relevant information directly on the banks' website. Furthermore, this has increased website traffic significantly and saved time for financial advisors, as they are able to access all relevant information through MarketShare.

The following working areas will achieve business benefits:

Investment
- More securities trading and thereby higher earnings for the banks
- More dialouge with investors
Marketing/PR
- Branding as a modern/innovative bank and thereby attracting the younger segment of investors
- Optimized online marketing
- Install monitors in all branches regarding financeinfo and dialouge about investment
IT/web
- Seamless integration to the bank's own website
- Relevant website that increases trafic by more than 50%, and where the customers spend more time
Customer service
- All relevant information in one complete system
- Relevant for investors as the general interest in investment has increased by 40% in the past 2 years
Bank employees
- Time saving as employees as well as management can stay updated on one website
- Increased and optimized dialouge with investors