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Value Proposition of a key statement by a company or business firm outlining the reasons for the buyers (consumers) to buy or use the services of that particular company or business. Value Proposition statement should convince the customers to buy that particular product or service. Companies must always attempt to keep the consumers well aware of their Value Proposition. If the companies fail to ensure this, they have to pay a high price as their sales falters and revenues and profits are adversely affected. At the same time, as a consumer, we all should watch the Value proposition with circumspect and try to understand it fully and weigh thew same against other value Propositions from other competing firms and companies offering similar products and services.

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